Case Study

Boost performance and create a streamline marketing strategy

Client

Performance House Gym

Industry

Health & Lifestyle

Goals & Objective

Create an inviting and easy to follow and navigate web flow experience so visitors can easily sign up for services. Create a digital marketing funnel to capture contacts for targeted marketing campaigns.

The Challenge

Performance House wanted to boost their online presence which resulted in a website overhaul.  This redesign aimed to bring their services front and center with attention-grabbing effects to boost engagement and sleek modern design that was inviting and kept the visitors attention to spend more time on the website and taking action.  Additional challenges were to create a email marketing strategy to help PH gain additional new clients and to keep existing clients engaged and coming back.

The Solution

We redesigned PH’s website from the ground up.  We kept their primary branding color while bringing in new accented colors into the design.  Highlighted PH’s services was first and foremost our focus but also being able to capture leads for them was next on our list.  We created a newsletter sign up on every page as well as created a specialized marketing funnel to help capture feedback from their potential clients.

User-Friendly Backend

Seamless Integrations

The Results

  • Enhanced user experience
  • Embedded service booking and purchasing
  • Expanded digital marketing pipeline
  • Increased sales pipeline

The Takeaways

Simplistic & Powerful Design

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Lead Generating Abilities

Comprehensive and customized forms were created to capture potential clients interests as well as reasons they might not be able to sign up as a client. Future expansions into a fully integrated CRM are being discussed internally with PH but the website was designed for expansion.

Integrations

The website was developed with current and future integrations in mind. Current integrations with MailChimp making it easy for Performance House Gym to capture and mass email their clients. Automations and full CRM integrations is on the horizon for PH and we wanted to build them a website that will grow and expand with them in the years to come!
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